The Aussie family of hair care products was founded in 1979 and has since grown into a global cosmetics brand specializing in a wide range of hair products for anyone with straight, curly or wavy hair, including shampoo, conditioner, sprays, gels and conditioning serums. It's special signature feature is the inclusion of natural ingredients from Australia, although the brand has been owned by America-based Proctor & Gamble since 2003.
The Aussie brand of hair products focuses on a laid-back, "no worries" solution for any type of hair problem. Each of Aussie's shampoo and conditioner products either helps unruly hair become more manageable or adds volume and needed moisture. Aussie promotes several families of products designed to make hair look healthy and feel clean. These include Aussomely Clean, Aussie Men, Aussome Volume, Confidently Clean, Moist, Miraculously Smooth, You Can Shine, Sprunch, Instant Freeze, Mega and Hair Insurance. Their newest hair product line is Aussie Men, promising no frills, no nonsense, just clean hair targeted at men as well as Aussomely Clean, basic shampoo and conditioner products designed for use by the whole family.