BIC is all about the simple every day solutions. That’s why you can buy a BIC lighter, BIC razor, and a BIC ballpoint pen. Being everywhere is what BIC's all about. According to their official website, BIC's goal is to “make a consumer’s life easier” by providing easy answers to everyday needs.
Since BIC is all about meeting the everyday needs of its consumers, their products are always evolving, changing, being re-invented based on specific needs.
- technical ingenuity
- optimal performance
- ongoing research and development
With 46 million products, BIC needs to ensure high quality, same quality and safety across the board.
A few examples:
- The BIC Cristal pen can draw a line 1.5 kilometers long, with the line being as strong at one end as the other.
- The BIC Maxi lighter can make 3,000 identical flames.
- The BIC Comfort 3 shaver lasts 10 shaves—each shave being equally as efficient as the next.
Modern consumers use BIC more than they probably realize. This simplifying brand has had a long history which began back in 1945 when Marcel Bich and Edouard Buffard manufactured a fountain pen and mechanical pencil in Clichy, France.
Other BIC highlights include the following:
1973 BIC introduces its first lighter
1979 BIC introduces colouring and drawing products
1992 BIC introduces Wite Out
1997 BIC introduces the luxury fountain pen