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Ivory’s sill keepin’ it clean and simple! This well-established cleansing products brand has been around since the late 1800s and has gained popularity for its mild formulas that are 99.44% pure and free from dyes and heavy perfumes.

In 1878, James N. Gamble (son of the founder) was experimenting with soap formulations when he finally came across one for white soap that he “found satisfactory in every respect.” It was to be called P&G White Soap, until Harley Procter insisted upon a more memorable name. A few weeks later, Procter heard the following lines from Psalms 45:8 while attending Sunday church service:

“All they garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad.”

Poof! Ivory was named, and the first soap bar sold in 1879.

In 2004, Ed Rider from Procter & Gamble, uncovered the original documentation that revealed that it was chemist James N. Gamble who had discovered how to make the original Ivory soap bar float in water. The slogan, “It Floats!” was first introduced in 1891. Prior to these documents being found, it was rumored that the first Ivory floating soap was made by accident after an employee left a mixing machine on for too long.


Independent laboratory results found Ivory soap to contain 99.44% pure soap ingredients. Ivory products are free of dyes and heavy perfumes and are gentle on skin. They’re also extremely affordable, and have been a favourite of moms for decades.

  • Original Ivory Soap Bar

Pure floating soap bar with no heavy perfumes, creams or dyes.

  • Ivory Bar with Aloe

Mild soap bar with a touch of pure aloe that leaves skin smooth, clean and fresh. Light green soap bar with mild aloe scent.

  • Ivory Bar with Lavender

Mild soap bar with a touch of lavender oil that leaves skin smooth, clean and fresh. Has a mild, calming lavender scent.

  • Ivory Liquid Hand Soap

A mild, clear liquid hand cleanser with a convenient hand pump. Easily washes away dirt, oil and bacteria and is gentle enough to be used on the face.

  • Ivory Body Wash

Mild cleansers and moisturizer work into a rich and creamy lather that leaves skin smooth and baby-soft. Available in the following mild scents: Fresh Snow, Water Lily, Honey, Aloe Vera and Lavender.

For additional information, click here to visit Ivory's official P&G webpage.